What is photo optimisation / OPT?

When placing your order you can tick the “OPT” (automatic optimisation) box. This means your photos will be automatically corrected for colour, brightness and contrast. Optimisation is standard at many print venues. At Profotonet this isn’t a default option, as many photographers manually correct their work. If you edit your photos yourself, and if the monitor’s settings are right, this option needn’t be selected, of course.

You can also read the ‘My print is too dark’ blog for more information about correct photo analysis.

Optimisation is applied when the letters OPT are displayed by the selected product. If these letters aren’t displayed, this is only ticked after clicking on “order this format”. You would then have to go back, first tick the “OPT” option, and then click on “order this format”.